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Established 1993

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Excerpt from Turf Magazine article
featuring K. and V. Lawncare, Inc.
(Now Skinnie Vinnie Lawncare, Inc.)

SOUTH FEATURES

Rebuilding a Businessby Patrick White

Click to read full article - contains helpful information for small business success in a rough economy

Lawn care operator recovers from loss of major client

After decades in the lawn care business, Vince Pfaff has plenty of experience growing and maintaining grass. He knows all about mowers and equipment, employee relations and serving customers’ needs. He used these skills to build K and V Lawncare, Inc. (www.kandvlawncare.com) in Fernandina Beach, Fla., into a highly respected and successful business.

PHOTO COURTESY OF VINCE PFAFF.

Vince Pfaff takes pride in the fact that K & V Lawncare, Inc. takes a professional approach toward its maintenance services, with an eye on safety, securing the necessary licenses, carrying insurance and more. He recently lost a crucial longtime commercial account when another maintenance firm came in with a price 60 percent lower. Now, Pfaff is learning new sales and marketing skills to help rebuild his company.Over the past year, Pfaff learned the hard way that doing a great job isn’t always enough. A down economy and the loss of a major maintenance account left him scrambling to learn new skills, sales and marketing chief among them, that would help him rebuild his company.

vinceatwork

Over the past year, Pfaff learned the hard way that doing a great job isn’t always enough. A down economy and the loss of a major maintenance account left him scrambling to learn new skills, sales and marketing chief among them, that would help him rebuild his company.

Last spring, after a 14-year relationship, K and V Lawncare’s largest customer, a commercial business with five locations in the area, switched to another lawn care contractor in a cost-saving move. “Like everywhere else these days, push came to shove and a new manager came in and had to cut the budget,” Pfaff explains. Pfaff learned last January that the commercial client was asking him to lower his costs, so everyone at K and V Lawncare took a 20 percent pay cut to help make that happen, but even that wasn’t enough.

Another lawn maintenance company put in a bid for 60 percent less; the client asked Pfaff to counter, which he did by taking 35 percent off his rate and agreeing to break the multiyear contract that had been in place. “I thought that was a nice thing to do, but we were replaced. The manager did his job, and now he’s no longer with that company, which is normal,” says Pfaff, who lost three of that company’s five sites in the process.

He was also left wondering how another company could do the job for so little. “In Florida, we have a number of subcategories for licensing, including to put down various control products. I honestly don’t know how they are doing it legally at that price, I honestly don’t,” says Pfaff. After losing the bid, he explained his position in a series of letters, drafted with the assistance of a lawyer, to high-level management at the commercial company he had worked for. There was no reaction. “I wasn’t angry and I didn’t want to cross any inappropriate lines. I just wanted them to understand the situation. It was discouraging,” he explains.

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FULLY LICENSED & INSURED  •  EMPLOYING ONLY LEGAL LABOR
LOCALLY OWNED & OPERATED  •  ENVIRONMENTALLY & SOCIALLY RESPONSIBLE

Serving mainland Fernandina Beach Florida Lawns and Landscapes with excellence since 1993

We service a limited area of
off-island Fernandina Beach
and surrounding communities.

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(904) 343-3323

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Skinnie Vinnie Lawncare, Inc.
(formerly K and V Lawncare, Inc.)
is an Active & Participating Member
of
Northeast Florida BBB
Better Business Bureau
Chamber of Commerce
PLANET Professional Landcare Network
Florida Turfgrass Association
Project Evergreen Greencare for Troops
Georgia Turfgrass Association

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Florida turf grass logo
greencare for troops logo
amelia chamber of commerce logo
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Skinnie Vinnie Lawncare, Inc. BBB Business Review
Check our BBB A+ Rating PLANET professional landcare network logo Florida turf grass logo greencare for troops logo amelia chamber of commerce logo